Mark Schaefer is an internationally-recognized business and marketing professional with 30+ years experience. He is the author of the bestsellers The Tao of Twitter and Return on Influence, which was named a “Top Academic Titles” of the year by the American Library Association.

Mark shares his thoughts about the ways in which “digital distance”creates a barrier between us and others online, and asks us to see the real person behind the avatar. Watch the video to hear what else he says about how we can create a more civil web!

 

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Sarah Evans runs Sevans Strategy, a public relations and new media consultancy, and is the creator of #journchat, a weekly conversation between journalists, bloggers and PR professionals. Not surprisingly, she’s a prolific tweeter at @prsarahevans with an impressive following and is listed among Vanity Fair’s America’s Tweethearts.

Sarah also cares a great deal about online civility. She says, “I’m a huge advocate of modeling the behaviors I want to see in others.” Hear what else she says about how to make the online environment a more civil place!

 

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Kerry O’Shea Gorgone interviewed CiviliNation founder Andrea Weckerle for the MarketingProfs Marketing Smarts Podcast where she shared her thoughts on how companies can protect themselves when an online situation turns critical. Listen to and download the mp3 and read the accompanying post.

 

 

 

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CiviliNation founder Andrea Weckerle presented the webinar Defuse Digital Drama! which discussed how to stay cool during flame wars, silence social screaming matches, and minimize lasting damage. Watch the free replay here and see the slides here.

Also check out the accompanying post Online Conflict Management as a Business Process and the follow-up Eight Steps for Handling Online Criticism.

 

 

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